When you make a Facebook ad, it’s important to consider your goals. Facebook isn’t as notorious for changing its algorithm as Google, but it still changes often enough that marketers are always catching up. You’ll need to create ads that align with those changes in order to keep your reach and engagement up.

You’ll start by choosing a campaign name. This is your first chance to grab the attention of potential collaborators and show off your brand. You’ll also want to select a campaign objective to help define what success looks like for your ads. For example, you may want to increase your website traffic or drive conversions, but you’ll also find a variety of other objectives, including app installs, video views, and brand awareness.

Step-by-Step Guide: Creating a Compelling Facebook Ad

Once you’ve selected a goal, you’ll need to set your budget and schedule. This is the amount of money you’re willing to spend each day and the amount of time you want your campaign to run. You’ll also choose whether to use standard or accelerated delivery and if you want to opt for manual bidding (where you control the maximum bid you’re willing to pay per action completed).

Finally, you’ll need to choose your audience. This is where you can take advantage of the platform’s built-in tools to target the people most likely to buy your product. This can be done using demographics, interests, and behaviors that are tracked by Facebook (e.g., liking specific pages or content, browsing for a particular type of product). You can also select audiences that have been created by you through your data (e.g., past customers or website visitors).